Donald Trump’s first campaign ad ever was just unveiled and it’s a doozy.
It begins with a shot of Hillary Clinton and Barack Obama.
Then – quickly – a battleship launching a missile strike. Then a montage of the San Bernardino terrorists, ISIS members and people racing across the U.S.-Mexico border.
A deep-voiced narrator speaks ominously:
“The politicians can pretend it’s something else. But Donald Trump calls it “radical Islamic terrorism” That’s why he’s calling for a temporary shutdown of Muslims entering the United States until we can figure out what’s going on. He’ll quickly cut the head off ISIS and take their oil. And he’ll stop illegal immigration by building a wall on our southern border that Mexico will pay for.”
The GOP presidential candidate’s much-anticipated first ad, will launch Monday in Iowa as part of a series of ads scheduled to air before the caucuses in that state.
Trump has promised to spend at least $2 million on the ads – which will eventually roll out nationally, The Washington Post is reporting.
Trump told the paper he had six to eight new ands in production and it was all part of a “major buy” that will last for months. “The world is laughing at us, at our stupidity,” he said. “It’s got to stop. We’ve got to get smart fast — or else we won’t have a country.”
Trump watched last fall as rival campaigns and their allies spent tens of millions of dollars on TV ads that did not give them much bounce. He said he figured that advertising would be a waste for him, too. Yet as the race tightened with the approach of the new year, some of Trump’s supporters, including former adviser Roger Stone, publicly urged him to compete on the air.
Trump said he concluded that he may end up regretting not spending more of his own money to secure the nomination. He said he recalled thinking, “I’m $35 million to $40 million under budget, and to be honest, I don’t think I need [ads] because I have such a big lead. But I don’t want to take any chances, and I almost feel guilty not spending money.”
The first ad, titled “Great Again,” makes clear that Trump’s closing pitch to voters will be as visceral and arresting as the one he delivers at raucous rallies. It is a full embrace of the most incendiary of his proposals, as opposed to the more biographical spots that some other candidates favor.
About Robert Gehl
Robert Gehl is a college professor in Phoenix, Arizona. He has over 15 years journalism experience, including two Associated Press awards. He lives in Glendale with his wife and two young children.